Dark Rum and Brandy - UK - April 2007
Dark Rum and Brandy - UK - April 2007

Growth has slowed considerably due to a recent trend away from on-trade drinking in favour of in-home consumption. Fewer consumers are drinking alcohol and those who are doing so are visiting pubs less frequently.

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Overview

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Appendix

Other

Consumer 1 – Dark and Golden Rum – Who – Usage and Frequency
Consumer 2 –Brandy – Who – Usage and Frequency
Consumer 3 – Attitudes to Dark/Golden Rum
Consumer 4 – Attitudes to Brandy
Consumer 5 – Repertoire Analysis