“Sustaining stronger rates of growth in the color cosmetics category will rely on new product innovation as well as the utilization of technology and expanded education efforts to help women better navigate this sometimes overwhelming category.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Facial Cosmetics
Segment Performance – Eye Cosmetics
Segment Performance – Lip Cosmetics
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Color Cosmetics Usage
Usage – Eye Cosmetics
Usage – Facial Cosmetics
Usage – Lip Cosmetics
Shopping for Color Cosmetics
Color Cosmetics Behavior
Interest in Multifunctional Color Cosmetics
Interest in Color Cosmetics – Claims
Interest in Color Cosmetics – Information Sources
Attitudes Toward Color Cosmetics
Race and Hispanic Origin
Cluster Analysis
Key Household Purchase Measures – Information Resources Inc./Builders Panel Data
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Facial Cosmetics
Brand Share – Eye Cosmetics
Brand Share – Lip Cosmetics
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc./Builders Panel Data Definitions
Appendix – Trade Associations
4th March 2014
“Estée Lauder is hoping to reinvigorate sluggish lip makeup sales by incorporating digital media into its new lipstick campaign. Social media continues to play a growing role in the color cosmetics category, particularly as women are looking to stay current with beauty trends while seeking expertise and product information.”
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How can the color cosmetics category be easier to navigate, ultimately encouraging increased usage?
