Color Cosmetics - US - September 2001
Color Cosmetics - US - September 2001

Although there is a great deal of discussion in the popular and business literature about the role different generations are playing in shaping the cosmetic industry, the key driver of success remains

innovation. The ability of the makeup industry to deliver innovative, new products season after season, year after year is critical to its future health.

-extract from The US Makeup Market Report

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

APPENDIX: Trade Associations
Appendix: NEW PRODUCT BRIEFS

Other

Contents
Introduction and Abbreviations
The Supply Structure
New Product Trends
Future and Forecast