This report examines the retail market for makeup in the US including face makeup, eye makeup, lip makeup and nail makeup. This report profiles the size of the makeup market, paying particular attention to major players within the market - the consumer, manufactures and retailers. In addition, consumer purchasing decisions are analyzed, as well as the effect that new product introductions have had on the consumer and the industry as a whole. Pertinent issues such as growth in the ethnic makeup category, fashion trends and the use of natural ingredients are also discussed.

This report provides an in-depth look at the makeup market in the U.S. with particular emphasis on the consumer. Original research conducted among consumers considers age, gender and ethnic groups. Potential opportunities for growth within the makeup market are highlighted, as well as a review of current advertising strategies devised to tap perceived business potential.

Unique consumer analysis by Mintel explores such issues as:

· Consumer attitudes and concerns in regards to makeup (both teens and adults)

· Consumer preferences for different types of makeup

· The future of the makeup marketplace in the U.S.

Key players in the makeup industry are profiled along with statistics documenting each manufacturer's market share. Brief summaries of advertising strategies for some of the major players are also provided.