“The category finds favor through offerings that appear as fun food geared toward a younger audience, with pizza bites, spicy poppers, and bar food favorites rising to the top of brand offerings. The expansion of product lines beyond these ‘extreme’ items into more sophisticated, quality snacks with a higher health profile should resonate more directly with older consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Frozen Appetizers/Snack Rolls
Segment Performance – Frozen Pretzels
Retail Channels
Retail Channels – Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Frozen Snack Purchase
Consumption Occasion
Attitudes Toward Frozen Snacks
Important Attributes
Impact of Race and Hispanic Origin
Custom Consumer Group – Households with Children
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Frozen Handheld Entrées
Brand Share – Frozen Appetizers/Snack Rolls
Brand Share – Frozen Pretzels
Innovations and Innovators
Marketing Strategies
Social Media – Frozen Snacks
IRI/Builders – Key Household Purchase Measures
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Food and Drink Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
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How can frozen snacks overcome a poor health perception?
