Frozen Snacks - US - May 2012
Frozen Snacks - US - May 2012

The $1.6 billion frozen snacks market has been steadily growing during and after the recent recession, oscillating with food price increases, suffering to some extent from the unhealthy stigma associated with frozen products, and suffering from a lack of innovation. However, the versatility of frozen snacks, coupled with increased convenience, still has attracted many consumers and so, as a category, frozen snacks managed to grow by 21.6% between ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Frozen Appetizers/Snack Rolls
Segment Performance—Frozen Pretzels
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Incidence of Eating Frozen Snacks
Types of Frozen Snack Eaten
Frequency of Eating Frozen Snacks
Frozen Snacks Eating Occasions
Important Frozen Snacks Attributes when Purchasing for Adults
Attitudes Toward Frozen Snacks
Impact of Race and Hispanic Origin
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Appetizers/Snack Rolls
Brand Share—Frozen Pretzels
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders—Key Household Purchase Measures: Frozen Appetizers/Snack Rolls and Frozen Pretzels
Appendix—Other Useful Consumer Tables
Appendix B—SymphonyIRI Builders Panel Data Definitions
Appendix C—Trade Associations