The frozen snack market enjoys a relatively high household penetration, with strong sales growth from 2002 to 2006. However, from 2006 to 2007, growth slowed and even showed a slight decline in constant terms. The market may have reached a point of saturation and is certainly limited by consumers’ growing health consciousness. Most products in this space tend to be indulgences—high in fat and calories.

This report provides a comprehensive analysis of the frozen snack market, including which consumers use frozen snacks and for what occasions. There is a great deal of innovation in the category, and new product development is addressed thoroughly. This report provides sales and consumer data, as well as implications and creative ideas for untapped target markets, optimal marketing messages, and possible successful new products and brand extensions. Also included are potential partnerships with businesses outside of the frozen snack category.

The consumer data collected and analyzed for this report provides insights on both adult and child/teen consumers.

For the purposes of this report, frozen snacks are defined as:

Frozen appetizers/snack rolls (e.g. Totino’s pizza rolls, Bagel Bites, T.G.I. Friday’s potato skins)

Frozen sandwiches (e.g. Hot Pockets)

Frozen pretzels