With sales reaching $2.72 billion, an increase of 12% in constant prices and 27% in current prices during 2001-06, frozen snacks have demonstrated appeal among consumers who value low-cost, eat-any-time convenience, and product versatility.

This report gives industry marketers, manufacturers, retailers, and investment professionals what they need to know to help them understand and tap the growing market for frozen snacks—and grow sales to both existing and new customers. For example, this report does the following:

Analyzes consumer convenience trends and how they help shape attitudes toward frozen snacks

Details consumers’ health attitudes toward frozen snacks and tracks corresponding product introductions

Studies the relevance of households with children and how family eating patterns affect the market

Provides actionable analysis of competitive channels, such as frozen meals and fast food

Pinpoints what kinds of frozen snacks and frozen snack attributes consumers want to see more of

Discusses how microwaveable frozen snacks compete with those cooked in the oven

To do so, Mintel relies on its own proprietary consumer research and product database information, as well as statistical analysis and thorough primary and secondary research—to give industry participants a competitive edge in formulating, positioning, and marketing their frozen snacks products.

The report also breaks the market down into its parts—frozen handheld snacks, frozen appetizers and snack rolls, and frozen pretzels—to provide segment-specific brand and sales analysis.

For the purposes of this report, frozen snacks are defined as frozen food items intended to be served as snacks, not as complete meals. Items included are frozen appetizers/snack rolls (e.g. Totino’s pizza rolls, Bagel Bites, T.G.I. Friday’s potato skins), frozen sandwiches (e.g. Hot Pockets) and frozen pretzels.