“Manufacturers and retailers alike need to have a clear grasp on positioning, and a clear understanding of their consumers. Price still remains a smart strategy to take in this category, but consumers’ value proposition goes beyond price, involving quality, indulgence, and health as well.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Dry Pasta and Noodles
Segment Performance – Dry Rice and Rice Mixes
Segment Performance – Macaroni and Cheese Mixes
Segment Performance – Dry Pasta-based Meals
Retail Channels
Retail Channels – Natural Supermarkets
Innovations and Innovators
Marketing Strategies
Social Media – Dry Pasta, Rice, Noodles, and Ancient Grains
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Dry Pasta, Noodles – Consumption, Frequency
Dry Rice, Rice Mixes – Consumption, Frequency
Ancient Grains – Consumption, Frequency
Impact of Race/Hispanic Origin
IRI/Builders – Key Household Purchase Measures
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Dry Pasta and Noodles
Brand Share – Dry Rice and Rice Mixes
Brand Share – Dry Macaroni and Cheese Mixes
Brand Share – Dry Pasta-based Meal Mixes
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – SymphonyIRI Builders Panel Data Definitions
Appendix – Social Media – Dry Pasta, Rice, Noodles, and Ancient Grains
Appendix – Trade Associations
28th October 2013
“The dry pasta, rice, and noodles market is very fragmented, with many brands fighting for supremacy. One of the category’s leaders has developed a new gluten-free pasta line, which has the potential to appeal beyond people affected by celiac disease to those who feel a gluten-free diet is healthier.”
|
How can brands better differentiate themselves in a fragmented market?
