Multicultural America: Approach to Health and Wellness Market Report 2023
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“Although the racial and ethnic makeup of the US is growing more diverse, more needs to be done in terms of equitable access and care in the healthcare industry as factors such as the COVID-19 pandemic and unprecedented levels of inflation have disproportionately impacted multicultural populations. That being said, data from this Report finds that overall perceptions of health and related attitudes are generally shared across race and ethnicity. For instance, all consumers, regardless of race or ethnicity are focused on addressing their health holistically – both their mental and physical wellbeing. Significant variances do, however, exist within other demographics such as age and gender. Knowing this, brands will have greater success by considering these demographics rather than relying solely on differences of race and ethnicity.”
– Klaudia Kondakciu, Senior Consumers and Cultures Analyst
Key issues covered in this Report
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.