Dry Pasta, Rice and Noodles - US - March 2012
Dry Pasta, Rice and Noodles - US - March 2012

The $5.1 billion dry pasta, rice, and noodles category is diverse, consisting of three segments: dry pasta and noodles, dry rice and rice mixes, and dry macaroni and cheese, all offering consumers a myriad of products that can be eaten as meals, side dishes, or snacks. Sales have fluctuated with the economy, but still managed to grow by 33% between 2006 and 2011, mainly driven by a huge spike ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Dry Pasta and Noodles
Segment Performance—Dry Rice and Rice Mixes
Segment Performance—Dry Macaroni and Cheese Mixes
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Retailers (Supercenters, Warehouse Clubs, Dollar Stores/Off-Price Retailers, Gourmet/Specialty Stores, Non-Store Retailers)
Retail Channels—Natural Food Stores

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Purchase and Usage of Dry Pasta, Rice, and Noodles
Frequency of Consumption
Purchase Drivers
Brand Name and Private Label Usage
Attitudes Toward Private Label and Name Brands
Changes in Consumption Compared to a Year Ago
Changes in Eating, Purchasing, and Cooking Behavior Compared to a Year Ago
Impact of Race/Hispanic Origin
Custom Consumer Groups: Dads

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Dry Pasta and Noodles
Brand Share—Dry Rice and Rice Mixes
Brand Share—Dry Macaroni and Cheese Mixes
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders—Key Household Purchase Measures: Dry Pasta, Noodles, Dry Rice, and Dry Rice Mixes
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations