“Mintel’s research for this report shows that people are perfectly prepared to bank with an organisation that they don’t trust to treat them fairly. Marketers would be forgiven for asking whether this more emotional element of trust actually matters. Should they just give up on making people like them, and instead just concentrate on making sure that the bank gets the basics right?”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Putting the Financial Services Industry in Context
Trust in Different Elements of the Banking Industry
What Does ‘Trust’ Mean?
Trust in Branch Staff
Awareness and Understanding of Industry Failings
Level of Concern Over Industry Failings
Do People Differentiate Between Banks and Mutuals?
Mutuals and Banks – The Trust Gap
Does Trust Even Matter?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Putting the Financial Services Industry in Context
Appendix – Trust in Different Elements of the Banking Sector
Appendix – What Does ‘Trust’ Mean?
Appendix – Trust in Branch Staff
Appendix – Awareness and Understanding of Industry Failings
Appendix – Level of Concern Over Industry Failings
Appendix – Do People Differentiate Between Banks and Mutuals?
Appendix – Mutuals and Banks – The Trust Gap
29th August 2014
“The FCA has proposed that banks will be able to approve their own financial advisers. This could encourage banks to begin offering financial advice again, something that would be welcomed by mass-market consumers, who are currently underserved by the advice community and often turn to their banks when making financial ... 
26th June 2014
“While a series of misconduct scandals has harmed consumer trust in the banking industry in recent years, the BSRC has the potential to rebuild this trust by naming and shaming banks and building societies in the public eye if they do not meet the required standards.”
|
What does “trust” mean?
