Trust in Financial Services: Inc Impact of COVID-19 - UK - August 2020
Trust in Financial Services: Inc Impact of COVID-19 - UK - August 2020

“The immediate response of the financial industry to COVID-19 helped garner support from consumers. However, with the full economic damage of the crisis yet to be felt, the industry faces a huge challenge to convert that goodwill into long-term trust. This will require proactive communication and open dialogue, as well as emotional support and practical advice as households struggle to adapt to the ‘next normal’ and what it means for ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
COVID-19 and Trust in Financial Services
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Environment
Trust in Financial Brands
Advertising and Marketing Activity

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Trust in Financial Services
Trust in Main Bank
Reasons for Contacting Banks
Impact of Customer Contact on Trust
Attitudes towards Trust

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information