“The immediate response of the financial industry to COVID-19 helped garner support from consumers. However, with the full economic damage of the crisis yet to be felt, the industry faces a huge challenge to convert that goodwill into long-term trust. This will require proactive communication and open dialogue, as well as emotional support and practical advice as households struggle to adapt to the ‘next normal’ and what it means for ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – Key Takeaways
Market Environment
Trust in Financial Brands
Advertising and Marketing Activity
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Key Takeaways
Trust in Financial Services
Trust in Main Bank
Reasons for Contacting Banks
Impact of Customer Contact on Trust
Attitudes towards Trust
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
15th December 2020
“Faced with an unprecedented threat to their normal operations, financial services providers have helped protect personal finances and managed to keep disruption to money management to a minimum for a vast majority of consumers. This has resonated well with general public, especially among younger generations. Providers have a unique opportunity ... 
2nd October 2020
“Insurers have seen claims costs drop in home and motor lines, providing a boost following the costly storms at the start of the year. However, they must be mindful of the public perception of profiting from the COVID-19 pandemic and be clear and fair in their dealings with customers.”
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The impact of COVID-19 on trust in financial services.
