“The digitisation of advice creates opportunities for advisers to find new markets and cater for a wider audience. However, there needs to be a concerted and collective industry effort to define the many different types of digital solution that now exist, in order to improve clarity for, and understanding by, consumers.” – Sarah Hitchcock, Associate Consultant – Financial Services This report discusses the following key topics:  The impact of the rising cost of living on the financial advice market.How the market is evolving and adapting to new technological innovation, within an evolving regulatory framework.How and why people seek financial advice.Consumer willingness to pay for advice, and to what extent.Interest in digital advisers/advice platforms.
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