Mintel’s proprietary research finds that overall usage of non-alcoholic beverages at restaurants is high, but health trends increasingly shape consumer choice in what they drink. Sugary, high-calorie beverages—particularly those sweetened with high-fructose corn syrup (like carbonated soft drinks)—have been targeted by media, government, and medical communities as a culprit in the rising incidence of obesity and obesity-related diseases in the U.S. The implication for restaurant operators ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Competitive Context
Beverage Trends: Types of Non-Alcoholic Drink
Beverage Trends: Restaurant Segments
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Effective Marketing Strategies: Consumer Perception
Usage of Non-Alcoholic Beverages at Restaurants
Shifts in Consumption of Non-Alcoholic Beverages
Frequency of Non-Alcoholic Beverage Purchase at Restaurants
Spending on Non-Alcoholic Beverages at Restaurants
Attitudes and Behaviors of Non-Alcoholic Beverage Drinkers
Beverage Choices for Kids
Impact of Race/Hispanic Origin
Custom Groups: Light, Medium, and Heavy Users
Appendix: Custom Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies: Industry Applications
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Menu Analysis: Soda
Menu Analysis: Tea
Menu Analysis: Coffee
Menu Analysis: Frozen Beverages
Appendix: Trade Associations
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