Non-alcoholic Beverages at Restaurants - US - April 2011
Non-alcoholic Beverages at Restaurants - US - April 2011

Mintel’s exclusive consumer research finds that more than half of respondents who order non-alcoholic restaurant beverages buy hot and cold non-alcoholic beverages without buying a meal at least once a month. This means that the beverage menu can be a significant draw for consumers and is an essential component in building incremental business.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Beverage Trends: Types of Non-alcoholic Drink
Beverage Trends: Restaurant Segments
Beverage-only Purchases
Shifts in Consumption Patterns
Attitudes and Behaviors of Non-alcoholic Beverage Drinkers
Non-alcoholic Beverage Choices for Kids
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Groups: Light, Medium, and Heavy Users
Appendix: Trade Associations

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Menu Analysis: Tea
Menu Analysis: Coffee
Menu Analysis: Frozen Beverages
Marketing Strategies
Usage of Non-alcoholic Beverages at Restaurants