Non-alcoholic Beverage Trends at Restaurants - US - April 2010
Non-alcoholic Beverage Trends at Restaurants - US - April 2010

This report explores non-alcoholic beverage trends in restaurants. It identifies key developments that are changing consumer habits and usage, as well as taking into consideration health and wellness trends and the current economic climate. Mintel finds opportunities exist for industry players to woo customers with beverage choices providing health and variety, underscored with value and supported by promotion.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Factors
Beverage Trends: Types of Non-Alcoholic Drinks
Beverage Trends: Restaurant Segments

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Non-Alcoholic Beverage Consumption: An Overview
Shifts in Consumption Patterns
Attitudes and Behaviors of Non-Alcoholic Beverage Drinkers
Non-Alcoholic Beverage Choices for Kids
Beverages Consumers Want to See More Of
Impact of Race/Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators: Soda
Innovations and Innovators: Tea
Innovations and Innovators: Coffee
Innovations and Innovators: Frozen Beverages
Brands and the Advertising Landscape

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations