“While the vast majority of people get satisfaction from seeing a clean and tidy home, most don’t want their home to look akin to a show home. Promoting a homely rather than sterile look in advertising is therefore likely to appeal. This could include cleaning brands going beyond traditional messages about cleaning power and killing germs and focusing on the home as a social venue, including the promotion of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Frequency of Undertaking Household Cleaning Tasks
Responsibility for Cleaning and Buying Cleaning Products
Household Cleaning Behaviour
Attitudes Towards Household Cleaning
Factors Encouraging Purchase of Cleaning Products
Importance of Household Cleaning Tasks
Target Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Frequency of Undertaking Household Cleaning Tasks
Appendix – Responsibility for Cleaning and Buying Cleaning Products
Appendix – Household Cleaning Behaviour
Appendix – Attitudes Towards Household Cleaning
Appendix – Factors Encouraging Purchase of Cleaning Products
Appendix – Importance of Household Cleaning Tasks
Appendix – Target Groups
28th September 2012
“The acquisition of Method by Ecover will allow the two brands to leverage each other’s R&D and distribution strengths, but the combined company still faces a significant challenge in growing its share of the household cleaning market.” 
18th May 2012
“British shoppers are more likely than buyers of household cleaning products in other countries to try a different product if it is on special offer, making the UK a lucrative market for new product launches.”
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How frequently do people clean the home?
