UK Cleaning For The Family Market Report 2019
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This report assesses attitudes and behaviours towards cleaning the home for families. This Report refers to resident parents who live with their biological, adopted or stepchildren under the age of 18. It also compares responses between families and other groups to highlight key differences in behaviours and attitudes. All aspects of cleaning within the family home are covered, including:
Written by Emilia Tognacchini, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Concerns about the health impact of scents are widespread among parents of younger children and have led many to consider unscented formulations as more preferable than scented ones. However, scents continue to be an important indicator of cleanliness as well as a strong purchase driver. By balancing scent intensities, developing scented options safe for all family members, and applying to third-party certifications, cleaning brands have the chance to make their products more appealing to parents Emilia Tognacchini
Household Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.