The amount of time spent on household chores is highly variable, influenced by pressures on time, household size and individual standards of cleanliness. Growth in the population, but more so the increase in the number of households, will mean more sales of a range of household care products, including those used for doing the laundry, dishwashing and a range of other cleaning tasks throughout the home.
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Overview
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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Frequency of Undertaking Household Tasks
Appendix – Household Cleaning Behaviour
Appendix – Attitudes Towards Household Cleaning
Appendix – Factors Encouraging Cleaning Product Purchases
Appendix – Target Groups
Other
Frequency of Undertaking Household Tasks
Household Cleaning Behaviour
Attitudes Towards Household Cleaning
Factors Encouraging Cleaning Product Purchases
25th November 2011
“A new cleaning solution for quick and easy mopping from Vileda should appeal to busy families as well as older people who want to make lighter work of floor cleaning.” 
27th September 2011
“Sales of household cleaning products have held up well during the incomes squeeze and the major brands in hard surface cleaning are investing heavily in promoting the benefits of their latest products in helping to maintain clean and healthy homes.”
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Focusing marketing on protecting prized possessions and prolonging their life would help encourage more purchasing of specialist cleaning products for the home by men. Seven in ten women, compared to three in ten men, do most of the cleaning in their households.
