“Focusing on not just highlighting the attributes of cleaning products but also showing families doing the cleaning together could help to inject more life into an advertising campaign and at the same time increase engagement with a cleaning brand.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Time Spent Cleaning the House
The Consumer – Household Cleaning Responsibilities
The Consumer – Overall Approach to Cleaning
The Consumer – Approach to Different Cleaning Tasks
The Consumer – What it Means to be Clean
The Consumer – Attitudes towards Home Care
The Consumer – Target Groups
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Time Spent Cleaning the House
Appendix – The Consumer – Household Cleaning Responsibilities
Appendix – The Consumer – Overall Approach to Cleaning
Appendix – The Consumer – Approach to Different Cleaning Tasks
Appendix – The Consumer – What it Means to be Clean
Appendix – The Consumer – Attitudes towards Home Care
Appendix – The Consumer – Target Groups
17th March 2017
“Busier lifestyles and easy-to-use multipurpose cleaning products have reduced the average time that people spend cleaning their home each week. Encouraging consumers to plan cleaning ahead of time, and highlighting the physical and mental benefits of cleaning, could help to create lengthier cleaning sessions and boost usage of added-value specialist ... 
29th February 2016
"Recent studies have highlighted potential dangers from indoor pollution, potentially drawing more attention to the impact of fragranced household products on air purity."
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Sharing of household cleaning as a theme for a new campaign
