Cleaning the House - UK - June 2014
Cleaning the House - UK - June 2014

“Focusing on not just highlighting the attributes of cleaning products but also showing families doing the cleaning together could help to inject more life into an advertising campaign and at the same time increase engagement with a cleaning brand.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Time Spent Cleaning the House
The Consumer – Household Cleaning Responsibilities
The Consumer – Overall Approach to Cleaning
The Consumer – Approach to Different Cleaning Tasks
The Consumer – What it Means to be Clean
The Consumer – Attitudes towards Home Care
The Consumer – Target Groups

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Time Spent Cleaning the House
Appendix – The Consumer – Household Cleaning Responsibilities
Appendix – The Consumer – Overall Approach to Cleaning
Appendix – The Consumer – Approach to Different Cleaning Tasks
Appendix – The Consumer – What it Means to be Clean
Appendix – The Consumer – Attitudes towards Home Care
Appendix – The Consumer – Target Groups