“In promoting cleaning products to families, campaigns most likely to appeal are those focused on making the most disliked tasks less of a chore and those reassuring parents that products can help to safeguard the family home in terms of being safe to use around children and maintaining hygiene.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Frequency of Doing Different Cleaning Tasks
The Consumer – Responsibility for Different Cleaning Tasks
The Consumer – Most Disliked Cleaning Tasks
The Consumer – Health and Hygiene Aspects of Family Cleaning
The Consumer – Where Families Shop for Cleaning Products
The Consumer – Buying Behaviour
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Research
31st March 2016
“Persil has continued its drive in marketing around children, encouraging the perception of a brand that is not only child-safe, but also one that has the future of children at heart.” 
29th February 2016
"Recent studies have highlighted potential dangers from indoor pollution, potentially drawing more attention to the impact of fragranced household products on air purity."
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Making the most disliked cleaning tasks less of a chore
