Although the economy is now no longer officially in recession, economic growth continues to be weak, with Q4 2010 seeing GDP slip back into negative territory. For 2011, the story is likely to focus around public sector budget cutbacks, which are leading to substantial job losses.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumers’ Experience of Live Sport
Which Live Sports Have People Watched/Listened To?
Attitudes towards Attending Live Sports Events
Attitudes Towards Watching Live Sport on the TV or Internet
Attitudes Towards Live Sport on TV
Spectator Sports Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumers’ Experience of Live Sport
Appendix – Which Live Sports Have People Watched/Listened To?
Appendix – Attitudes Towards Attending Live Sports Events
Appendix – Attitudes Towards Watching Live Sport on the TV or Internet
Appendix – Attitudes Towards Live Sport on TV
Appendix – Spectator Sports Targeting Opportunities
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Overall spending on tickets for spectator sports events grew by 20% between 2006 and 2010, to reach a value of around £800 million. In real terms this equates to a more modest rise in spending of 2%. However, in 2011, the value of the market is expected to decline as the continued economic weakness, low levels of consumer confidence and public sector job cuts make an impact.
