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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
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OUR RESEARCH METHODOLOGY
“The 2012 Olympic Games provided a range of learning points for all spectator sports in terms of how they can enhance their appeal and grow live audiences, whether at events or via media. However, their ability to act on these remains limited by challenges including lack of regular events, football’s continued dominance of sports media and the ongoing financial pressures that are restricting consumers’ ability to spend on leisure ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Methods of Watching Live Sport
Watching Olympic Sports
Attitudes Towards Olympic Sports
Barriers to Watching Live Sport
Attitudes Towards Live Sport
A Female Olympic Dividend – CHAID Analysis
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Methods of Watching Live Sport
Appendix – Watching Olympic Sports
Appendix – Attitudes Towards Olympic Sports
Appendix – Barriers to Watching Live Sport
Appendix – Attitudes Towards Live Sport
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