Spending on event attendance is considered to account for at least half of all UK consumer expenditure on sport, while television coverage provides additional and valuable revenue streams, both through rights fees and also via the lucrative marketing opportunities provided. The nature of the rights market has altered in recent years, reinforcing the importance to sport of maintaining or growing attendance rates.
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Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Factors
Market Size and Trends
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Other
Introduction and Abbreviations
Premier Insight
Summary of Key Report Findings
Market Segmentation and The Supply Structure
The Consumer – Detailed Demographics
Consumer Viewing, Attitudes and Target Groups
Consumer Viewing, Attitudes and Targeting Groups - Detailed Demographics
The Future
Forecast
30th March 2007
Recent news stories have suggested that a beer brand might be unveiled as a top-tier sponsor of the London 2012 Olympic Games, with Budweiser tipped as a likely frontrunner for the prestigious spot. 
4th December 2006
In estimating the cost of the 2012 Games, the government has been guilty of monumental miscalculations. We know it’s going to cost a fortune, but does it matter?
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Develop the next big idea in the sports events market 
