Estimated value growth of 21% over 2006-11 saw the yogurts market reach £1.79 billion. The market has benefited from consumers’ long-term focus on healthy eating, and the unusual image it has forged as a healthy but enjoyable snack. However, heavy promotional activity has in recent years dampened value growth, which in 2010 slowed noticeably, though remaining in the positive territory.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
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Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
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Consumer – Trends in Usage
Consumer – Usage by Occasion
Consumer – Attitudes towards Yogurt
Consumer – Attitudes towards Desserts
Consumer – Choice Factors
Consumer – Target Groups
Brand/Company
Brand/Company
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Who’s Innovating?
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Data
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Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer – Trends in Usage
Appendix – Consumer – Usage of by Occasion
Appendix – Consumer – Attitudes towards Yogurt
Appendix – Consumer – Attitudes towards Desserts
Appendix – Consumer – Choice Factors
Appendix – Consumer – Target Groups
10th February 2012
“The recent boom in Greek yogurts, as well as the ongoing and largely unchallenged success of Müller Corner, shows the potential for yogurt propositions which provide a ‘healthy indulgence.’”
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Bringing the calorie- or fat-content per portion of desserts close to that of competing snacks, for example through smaller portions,should appeal to the 40% of adults concerned about the healthiness of desserts.
