UK Yogurt and Yogurt Drinks Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Yogurt and Yogurt Drinks Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest yogurt market research, trends and consumer behaviours affecting your business. Get a 360° view of the UK yogurt market, including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Overall usage of yogurt or yogurt drinks fell in 2023, from 81% in 2022 to 75% in 2022. However, yogurt’s strong image as a guilt-free treat is a key driver of yogurt’s appeal. Demand for guidance on healthy choices in the UK yogurt market and keen interest in less-sweet flavours point to underexplored opportunities for brands.
Unlock new occasions through meal deals
Yogurts have the potential to step up the competition against desserts through evening meal deals. Meal deals also stand out as a promising vehicle for international yogurts, such as Greek and Skyr formats that are currently enjoying a large foothold.
Ultra-processed food labelling
With ultra-processed food making headlines, related considerations play a role in yogurt. A rising number of consumers see ‘light’ yogurts/yogurt drinks as too processed to be good for you which poses a threat to the UK yogurt market. Messaging centered on few and natural ingredients is essential to gain relevance, with a need for brands with a natural lighter proposition to explain how this is achieved.
Purchase our UK Yogurt and Yogurt Drinks Market Report to receive a five-year forecast, consumer behaviour analysis, and recommendations for market opportunities. Readers of this report may also be interested in The Future of Yogurt and Desserts 2023.
Oykos, Müller, Actimel, Cupsmith, Tesco, Asda, Arla, Nomadic, Liberte, Plain kyr, Milbona, Pilos, Dannon, Yoplait.
This report, written by Chita Erayanie, a leading research analyst, delivers in-depth commentary and analysis to highlight yogurt market trends and add expert context to the numbers.
Volume sales of yogurt have declined, but its image as a guilt-free treat will help support sales. Less-sweet flavours, tradition and simplicity are set to chime.
Chita Erayanie
Research Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.