National Newspapers - UK - March 2011
National Newspapers - UK - March 2011

This report considers the market for national newspapers, which has experienced a tough period during the past two years or so as a result of the impact of the recession on both sales and advertising revenues. This came on the back of a long-term downward trend in circulations.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

What National Newspapers Do People Read?
What Are People’s Attitudes Towards National Newspapers?
How Much Would People Be Prepared to Pay to Access Newspaper Websites?

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Market Size Forecast
Appendix – What National Newspapers Do People Read?
Appendix – What Are People’s Attitudes Towards National Newspapers?
Appendix – How Much Would People Be Prepared to Pay to Access Newspaper Websites?