“Whether consumers like it or not, the only long-term sustainable business model for national newspapers’ online operations is to combine revenue from advertising with some form of subscription payment, so it is likely that we will see more brands switching to this model in the next 12-18 months.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
News Sources Used
National Daily Newspaper Print Edition Readership
National Sunday Newspaper Print Edition Readership
Digital News Usage
Newspaper Usage Patterns
Print Newspaper Purchasing Patterns
Attitudes towards National Newspapers
National Newspaper Content Preferences
Attitudes towards Paying for Digital News
Preferred Payment Method for Digital News
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – News Sources Used
Appendix – National Daily Newspaper Print Edition Readership
Appendix – Sunday Newspaper Print Edition Readership
Appendix – Digital News Usage
Appendix – Newspaper Usage Patterns
Appendix – Print Newspaper Purchasing Patterns
Appendix – Attitudes towards National Newspapers
Appendix – National Newspaper Content Preferences
Appendix – Attitudes towards Paying for Digital News
Appendix – Preferred Payment Method for Digital News
28th February 2014
“There is a clear correlation between a strong online presence and better than average Saturday print sales. When people do still buy a print copy of a newspaper on a Saturday, they are tending to gravitate towards the titles they are reading most often online.” 
30th January 2014
“The value to consumers of actually owning physical media should not be underestimated, as having something which can be collected, displayed, sold, shared around or passed on is still an important consideration.”
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How can national newspapers best capitalise on their growing digital audience?
