National Newspapers - UK - March 2009
National Newspapers - UK - March 2009

National newspapers are currently generating volume sales of an estimated 3.9 billion a year, down by 15% on 2003, with that decline further entrenched by increasing media diversity. But change has also brought new opportunities to publishers, many of whom are seizing the chance to offer readers more in print and online.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Newspaper Readership
Favoured Content
Attitudes towards National Newspapers
Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who's Innovating?
Companies and Products
Brand Elements
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Competitive Context
Appendix – Newspaper Readership
Appendix – Favoured Content
Appendix – Attitudes towards National Newspapers
Appendix – Targeting Opportunities