National Newspapers - UK - November 1999
National Newspapers - UK - November 1999

In a market where the structure and nature of competition is constantly changing, national newspapers have tried everything from scratch cards to discounted air travel to lure readers. Consumer expenditure has increased by 14% over the last four years, with total newspaper sales estimated at 4.8 billion in 1999. Despite having to compete for people's attention amongst an array of prevailing commitments and leisure options, healthy cover prices ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
The Supply Structure
The Future
Forecast