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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
This report explores the SUV and crossover market in the U.S. It provides insight into the external and internal factors affecting SUV/crossover sales, consumption and developing trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Trends
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
SUV/Crossover—Current Household Ownership
Plans to Purchase an SUV/Crossover
Attitudes Toward SUVs/Crossovers
Reasons to Buy SUVs/Crossovers
Reasons for Planning to Purchase SUVs/Crossovers
Ways to Research SUVs/Crossovers
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Segment Overview—SUVs
Segment Overview—Crossovers
SUV Segment Sales—Domestics vs. Imports
Crossover Segment Sales—Domestics vs. Imports
Segment Sales and Brand Performance—Domestics
Segment Sales and Brand Performance—Imports
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
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