New Cars - US - April 2010
New Cars - US - April 2010

This report explores the new car market in the US. It provides insight into the external and internal factors affecting new car sales. Additionally, it looks at purchasing and consumer trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Segment Performance
Segment Performance—Domestic
Segment Performance—Imports
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Dealerships—Where Consumers Purchase New Cars
Dealerships—Factors Influencing Consumer Purchase
New Car Purchasing Participation
Plans to Purchase a New Car
Type of New Car Consumers Last Purchased
Type of New Car Consumers Plan to Purchase
Vehicle Components Influencing New Car Purchasing
Options Purchased At Time of New Car Purchase
Race and Hispanic Origin
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations