This report explores the electric car market in the US. It provides insight into the external and internal factors affecting future electric car sales, promotional campaigns, and industry innovations, and covers five electric car segments: parallel hybrids, series hybrids, power split hybrids, extended range plug-ins and pure electrics.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Series Hybrids
Segment Performance—Parallel Hybrids
Segment Performance—Power-split Hybrid
Segment Performance—Extended Range Plug-Ins
Segment Performance—Pure Electrics
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Vehicle Ownership
Vehicle Purchasing Factors
Hybrid Satisfaction
Driving Participation
Willingness to Purchase an Electric
Consumer Knowledge of Electric Cars
Consumer Concerns About Electric Cars
Consumer Opinion on Electric Car Mandates, Funding
Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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What do the major manufacturers have planned for the development of electric vehicles?
