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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
This report explores the SUV and CUV market in the U.S. It provides insight into the external and internal factors affecting vehicle unit sales and what they mean for future sales, marketing campaigns, and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Innovation and Innovators
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance—SUVs vs. CUVs
Segment Performance—SUVs
Segment Performance—CUVs
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Plans to Purchase SUV or CUV Over Next Two Years
Brand Perception
Importance of Features on an SUV/CUV
Reasons for Not Owning an SUV/CUV Anymore
Reasons for Not Owning an SUV/CUV or Not Planning to Buy One
Resources Used in the SUV/CUV Buying Process
Attitudes toward SUV/CUV Ownership
Features Currently Installed in SUVs/CUVs
Payment Method When Buying an SUV/CUV
Spend on an SUV/CUV
Impact of Race and Hispanic Origin
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brand Performance—Domestics
Brand Performance—Imports
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix
Appendix—Trade Associations
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