CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Green and hybrid vehicles stand out in today's news. Auto owners across the globe are concerned about the cost of fuel and the effects of their fuel consumption on the world around them. Fuel consumption, carbon emissions and even noise pollution are factors in decisions about buying, renting or owning a motor vehicle.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Insights and Opportunities
Fast Forward Trends
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Overall Segment Performance
Retail Channels
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Custom Consumer Groups
Cluster Analysis—Environmentalists, Performance Optimizers, and Ambivalent Buyers
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brand Share
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: What is “Green”? What is a Hybrid?—A Detailed Definition
Appendix: Trade Associations
Other
Scopes and Themes
Ownership Facts of Vehicles Purchased or Leased
Size of Vehicle Acquired—Focus on Compact Owners
Prius Owners
Length of Ownership
Type of Vehicle Previously Owned
Purchase Factors
Strategies Used when Dealing with Car Dealers
New Vehicles Getting Smaller?
Information Sources that Lead to Purchase
Amount Spent on Vehicle
Overall Satisfaction with Vehicle
City vs. Highway Driving
Reasons for Not Purchasing a Hybrid or Smaller Vehicle
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