Baby Food and Drink - US - May 2011
Baby Food and Drink - US - May 2011

The baby food and drink market stood at $5.5 billion in 2010, yet this reflected a decline in sales as this category has been impacted by a declining birth rate and a continuing recession that has had an impact on consumer spend across numerous categories, including baby food and drink.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Baby Formula
Segment Performance—Baby Food and Snacks
Segment Performance—Baby Electrolytes
Segment Performance—Baby Juice
Retail Channels
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Baby Food and Drink Usage
Feeding Behavior
Reasons Why Moms Use Store-Bought Baby Food
Brand Usage and Attitudes
Internet Usage for Baby-Related Concerns
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Baby Formula
Brand Share—Baby Food and Snacks
Brand Share—Baby Electrolytes
Brand Share—Baby Juice
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

SymphonyIRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Tables
Appendix—Trade Associations