Baby Food and Drink - US - January 2009
Baby Food and Drink - US - January 2009

With only a slight increase in the population of children aged three and under and slow but steady increases in the percentage of mothers who breastfeed their babies, the baby food and drink market has experienced only minimal dollar sales increases over the past five years. Economic pressures are likely to continue to depress category growth, at least in the short term, yet pockets of opportunity still exist in areas ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Baby Formula
Segment Performance—Baby Food & Snacks
Segment Performance—Baby Electrolytes
Segment Performance—Baby Juice
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Drug and Mass
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage of Baby Food and Drinks
Brand Preferences
Attitudes and Motivations
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Baby Formula
Brand Share—Baby Food and Snacks
Brand Share—Baby Electrolytes
Brand Share—Baby Juice
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Web Marketing

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel Data—Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations