“U.S. Census Bureau data show a 2.7% decline in population of children younger than five from 2008-13, signaling a shrinking market for baby food and drink. Innovative packaging and new formats that can make baby food and drink products appealing to babies longer will help counter losses in sales due to fewer babies being born.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Baby Formula
Segment Performance – Baby Food and Snacks
Segment Performance – Baby Electrolytes
Segment Performance – Baby Juice
Retail Channels
Retail Channels – Supermarkets
Retail Channels – Drug Stores
Retail Channels – Other
Retail Channels – Natural Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Parents’ Feeding Behavior
Attitudes Comparing Homemade and Store-bought Food
Important Product Attributes
Baby/Toddler Food and Drink Parent Behavior
Parents’ Attitudes on Baby and Toddler Food
Sources of Nutritional Information
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Baby Formula
Brand Share – Baby Food and Snacks
Brand Share – Baby Electrolytes
Brand Share – Baby Juice
Innovations and Innovators
Marketing Strategies
Social Media – Baby Food and Drink
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders – Key Household Purchase Measures
Appendix – Food and Drink Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media – Baby Food and Drink
Appendix – SymphonyIRI Builders Panel Data Definitions
Appendix – Trade Associations
24th January 2014
“A 2013 study found high levels of harmful bacteria in human breast milk sold online. As a result, pressure to regulate breast milk distribution has intensified and many milk sharing practices have since come under fire. Meanwhile, this could mean opportunities for baby formula companies as well as those involved in ...
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What can the industry do to counter the effects of declining birthrates?
