“More than half of respondents to Mintel’s survey say they give their babies/toddlers aged three and younger adult food. While this is to be expected as babies reach their toddler years, brands can counter the potential for parents to feed their babies adult food by highlighting the specific nutritional formulation of their products and how this formulation provides targeted nutrients that benefit development and that may not always ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Baby Formula
Segment Performance – Baby Food and Snacks
Segment Performance – Baby Electrolytes
Segment Performance – Baby Juice
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Baby Food/drinks Used in the Household
Foods Parents Feed Their Children Aged 2 or Younger
Drinks Parents Give to Their Children Aged Two and Younger
Brands Used
Behaviors and Preferences toward Baby/toddler Formula
Behaviors and Preferences toward Baby/toddler Food
What Parents Would Like to See Baby/toddler Food and Drink Companies Provide
Opinions About Baby Food/drink
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Baby Formula
Brand Share – Baby Food
Brand Share – Baby Electrolytes
Brand Share – Baby Juice
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
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Can brands persuade parents to use baby food over adult food?
