This report examines the hypothesis: “brands which fail to synergise their presence across varied elements are failing to give their brands the multidimensional effect that young consumers have come to expect from their media-centric lifestyles.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Youth Targeting in Action
TV Viewing Habits
Radio Listening Habits
Magazine Readership
Internet Usage
Online Transactions
Media Multitasking
Attitudes Towards Media
Making Purchasing Decisions
Targeting Opportunities
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – TV Viewing Habits
Appendix – Radio Listening Habits
Appendix – Magazine Readership
Appendix – Internet Usage
Appendix – Online Transactions
Appendix – Media Multitasking
Appendix – Attitudes Towards Media
Appendix – Making Purchasing Decisions
Appendix – Targeting Opportunities
21st February 2013
US Laundry detergent brand Wisk Deep Clean pioneered the infamous ‘collar test’ adverts in the 1960‘s, where freshly laundered shirts were examined at the collar for remaining dirt, a tactic that soon became the measure of laundry detergents stain removing power. But now invisible germs are the new threat to ... 
27th October 2010
The iPad represents a new type of convergent device, highly attuned to the needs and preferences of young people, but will cost prove too much of an obstacle?
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While 16-24s are the most likely to undertake nearly all forms of internet activity, both on PCs and on mobiles, they are less likely than older consumers to watch as much television in any given day (two and half hours compared to the average of three hours and 45 minutes) and less likely to listen to the radio. While they may be easier to reach across a range of media platforms, traditional media is finding the competition from the internet toughest amongst this age group.
