Media Consumption Habits - UK - June 2014
Media Consumption Habits - UK - June 2014

“Video content spreads globally now. But when demand exceeds licensed supply options, illegal pirating means content spreads anyway, to communities who can become highly engaged with merchandising opportunities even if the content in question remains unavailable in their territory.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Markets

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Music and Video Purchased
The Consumer – Newspapers, Magazines and Books Purchased
The Consumer – Daily Use of Media
The Consumer – Interactions with Media
The Consumer – Discovery of New Media

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Music and Video Purchased
Appendix – The Consumer – Newspapers, Magazines and Books Purchased
Appendix – The Consumer – Daily Use of Media
Appendix – The Consumer – Interactions with Media
Appendix – The Consumer – Discovery of New Media