In-home Media Consumption - UK - April 2009
In-home Media Consumption - UK - April 2009

The in-home media market has continued to undergo transformation over the past few years, with consumers now having more choice than ever before. Increased penetration of multichannel TV – now in 88% of households – along with personal video recorders (PVRs) have given people greater control over their viewing schedules, while the internet offers a range of alternative leisure activities and fresh ways of interacting with more traditional media such as music ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Overviews

Consumer

Consumer

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In-home Media Usage
Media Ownership
In-home Internet Activities
Behavioural Attitudes
Spending Habits
In-Home Media Targeting Opportunities

Brand/Company

Brand/Company

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Who’s Innovating?

Data

Data

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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – In-home Media Usage
Appendix – Media Ownership
Appendix – In-home Internet Activities
Appendix – Behavioural Attitudes
Appendix – Spending Habits
Appendix – In-Home Media Targeting Opportunities