As the UK population ages, this report takes an in-depth look at the media consumption and attitudes towards media of over-55s, covering their use of TV, radio, newspapers, magazines and the internet. It aims to show how the media preferences and habits of over-55s differ from the general population and how products and services can be tailored to suit them. It also aims to identify where, in the context of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products Targeting Over-55s
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – What do Over-55s Watch on TV?
Appendix – What Do Over-55s Listen To on The Radio?
Appendix – What do Over-55s Read in Newspapers and Magazines?
Appendix – What do Over-55s Do on the Internet?
Appendix – What do Over-55s Buy on the Internet?
Appendix – How Has Internet Usage Changed The Media Habits of Over-55s?
Appendix – How Do Over-55s Use Traditional Media?
Appendix – How Do Over-55s Use The Internet?
Appendix – Attitudes of Over-55s Towards Using the Internet
Appendix – Attitudes of over-55s Toward Media in General
Other
Advertising to Over-55s
What do Over-55s Watch on TV?
What do Over-55s Listen to on the Radio?
What do Over-55s Read in Newspapers and Magazines?
What do Over-55s do on the Internet?
What do Over-55s Buy on the Internet?
How Has Internet Usage Changed The Media Habits of Over-55s?
How Do Over-55s Use Traditional Media?
How Do Over-55s Use The Internet?
Attitudes of Over-55s Towards Using the Internet
Attitudes of over-55s Toward Media in General
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The key reading material for over-55s in newspapers and magazines is news/current affairs, TV guides, social/human interest stories, competitions/crosswords and games, business and finance, personal finance, weekend supplements, humour, travel, columnists and cookery/gardening features. Over-55s show above-average interest in all these areas.
