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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
![]() “What is required to revitalise CD/DVD sales is to associate hard copy media with the idea of high inherent value, so that consumers who otherwise might think “I do not have the money for this” instead think “this is worth the extra outlay”. If the industry can foster this idea, it may be able to turn hard copy into an aspirational status item. Teenagers grabbing easy to use downloads ...
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Overview![]() Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Market![]() Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers – New Technology Ownership
Market Background – Newspapers, Magazines and Books
Market Background – Music and Radio
Market Background – TV and Film
Consumer![]() Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
What Media Do Consumers Pay For?
What Media Do Consumers Obtain For Free?
Devices Used to Purchase Digital Content
Would Consumers Like To Customise Newspaper and Magazine Content?
What do Consumers Think About Video Advertisements?
Brand/Company![]() Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Data![]() Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – What Media Do Consumers Pay For?
Appendix – Media Consumers Obtain for Free
Appendix – Devices Used to Purchase Content
Appendix – What do Consumers Think About Video Advertisements?
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