This report undertakes a detailed analysis of the term assurance market. The size of the market is explored in both volume and value terms, as well as the expected growth over the next five years. The key players in the market are analysed, including an overview of how the market breaks down in terms of market share. The various distribution channels within the sector are explored before embarking on a ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Product Ownership Levels
Purchase Triggers
Attitudes towards Life Insurance
Methods of Arrangement
Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Channels to Market
Appendix – Product Ownership Levels
Appendix – Purchase Triggers
Appendix – Attitudes towards Life Insurance
Appendix – Methods of Arrangement
Appendix – Target Groups
28th April 2011
“Falling premiums, greater transparency and policy enhancements: there has probably never been a better time to buy life cover. The industry needs to do more to get this message out to the wider public.” 
31st August 2010
Providers need to do more to effectively promote life insurance, perhaps by focussing on the family angle and offering low-cost gateway products.
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According to Swiss Re, the life assurance protection gap increased for the first time since 2004 last year, rising to £2.4 trillion in 2009, from £2.3 trillion in 2008.
