“Faster and simpler applications have made term assurance more appealing. However, the growth of direct to consumer products means that there needs to be a shift in the way that providers target new customers. Those with specific insurance needs or ongoing conditions need to be made aware that they have options, while the introduction of products to different segments, such as parents or renters, with specific benefits attached can help ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Protection Product Ownership
Likelihood to Consider Life Insurance
Consumer Preferences for Arranging Life Insurance
Attitudes towards Life Insurance Applications
Data Sharing Incentives
Alternatives to Life Insurance
Life Insurance and Mortgage Applications
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Competitive Strategies
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
10th December 2019
“The Vitality Amex credit card offers cashback in return for maintaining a healthy lifestyle. The tangibility of cashback should prove popular with users looking for motivation to stick to their goals. But Vitality could take this idea further using a single payment card to access its entire range of rewards ... 
4th November 2019
“Traditionally renters have been overlooked when it comes to protection. However, with the number of renters increasing Legal & General’s rental protection plan is a sign that the industry is waking up to the opportunities that renters can offer. Despite this, the issue of distribution, and how best to target ...
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Providers have an opportunity to re-engage with the mortgage market
