CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
![]() “Increased mortgage lending in 2013 did not result in a corresponding increase in new term assurance sales. Regulatory demands have made cross-selling term assurance products less of a focus for intermediaries. Developing profitable and efficient direct-to-consumer channels will therefore become an increasingly important priority for providers in order to reduce their reliance on intermediaries.”
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Overview![]() Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market![]() Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Market Share
Channels to Market
Consumer![]() Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Ownership of Life Insurance Products
Sources Consulted when Purchasing Life Insurance
Arranging Term Assurance
Triggers for Arranging Life Insurance
Amount Prepared to Pay for Life Insurance
Attitudes towards Life Insurance
Brand/Company![]() Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data![]() Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Ownership of Life Assurance
Appendix – Sources Consulted when Purchasing Life Insurance
Appendix – Arranging Term Assurance
Appendix – Triggers for Arranging Life Insurance
Appendix – Amount Prepared to Pay for Life Insurance
Appendix – Attitudes towards Life Insurance
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