“Mintel’s research identifies around 3.4 million prospective life insurance customers. These are people who do not currently have a policy, but who say they might consider arranging one within the next 12 months. There is clearly good potential to expand the market by promoting simple, affordable and flexible solutions, which will appeal to these market prospects.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Competitor Products
Market SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Ownership of Life Insurance and Related Protection Products
Sources Consulted Prior to Purchase
Factors Influencing Purchase
Take-up Barriers
Attitudes Towards Life Insurance
Upcoming Lifestage Events and Insurance Purchase Intentions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Definitions and Industry Regulation
Appendix – Market Size and Forecast
Appendix – Ownership of Life Insurance and Related Protection Products
Appendix – Sources Consulted Prior to Purchase
Appendix – Factors Influencing Purchase
Appendix – Take-up Barriers
Appendix – Attitudes Towards Life Insurance
Appendix – Upcoming Lifestage Events and Insurance Purchase Intentions
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What are the short-term prospects for life insurers?
