“Besides difficult economic conditions, one of the main barriers to term assurance sales is a lack of consumer awareness and engagement with the protection sector. The lack of education leads many adults to misjudge the cost of cover and distrust life insurance providers, despite low average premiums and improving standards. Industry wide campaigns, such as the current proposals for a protection awareness day, could be beneficial in changing consumer attitudes ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
SWOT Analysis
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Life Insurance Ownership
Purchase Triggers
Purchasing Behaviour
Life Insurance Monthly Premiums
Attitudes towards Life Insurance
Switching and Purchasing Intentions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Life Insurance Ownership
Appendix – Purchase Triggers
Appendix – Purchase Behaviour
Appendix – Life Insurance Monthly Premiums
Appendix – Attitudes towards Life Insurance
Appendix – Switching or Purchasing Intentions
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How will forthcoming legislative changes have an impact on the term assurance market?
